The Most Powerful Tool in Your Marketing Arsenal Is Your Website
When you want to learn more about something or someone, what’s the first thing you do?
A strong website increases your business 24/7
You “Google” it, right?
How about when you get a new contact on Twitter or Facebook? I don’t know about you, but I always go directly to the “About” page to click on their website. When I hear about a new book or author? You guessed it, straight to the website.
While Social Media is the web darling of the moment, those services, while pervasive, are not all powerful. They’re not designed to stand on their own. They need an anchor, something that they can refer to that maintains a broader depth of information and a deeper well of identity.
I’m not exaggerating when I say that your website is the foundation of your internet presence. Make sure yours is a good one.
Your Home on the Web
Websites have become so commonplace that we’ve forgotten how powerful they are. A website can serve as a billboard, a loudspeaker, a storefront, a newsletter, a public-relations machine, a collaboration tool, a home base―or all of this and more!
Even though a website can be practically anything, to be valuable it has to do these three things:
Represent You. Your website is YOUR website. It needs to be familiar, but it also needs to be uniquely you. Content, graphics, layout — it all paints a picture. A good website mirrors it’s owner’s identity. Show the world who you are.
Make a Sale. Artistic concerns aside, as a self-publishing author you are in a tough business. If your website can’t market and sell your books, then it’s not fulfilling it’s primary function. Your website needs to be able to seal the deal.
Provide Information. Doing a book signing? Got a new novel coming out? Putting a book on special sale? Your website should keep everyone up to date with all of the details of your business.
Don’t Settle For Less
Your website, NEEDS to be both effective and user-friendly.
An effective website is attractive, consistent, organized, and dedicated to your objective. An easy to-use site is one that you can run yourself, once setup is complete, with no special skills or knowledge. To achieve this, we advise the use of WordPress for its price point (free!), flexibility, and Search Engine Optimization (SEO).
Yes, we know Blogger is free. But you get what you pay for in that respect. The advanced SEO, layout, widget options, and plugin capability of WordPress based sites more than justify the hosting costs. If you prefer, think of Blogspot as a motorcyle and WordPress as an SUV. They both get you to the store, but it’s heck of a lot easier to bring home your groceries in that SUV.
We developed The Writer Theme to make it extremely easy for authors, even non-technical ones, to create a professional website in, literally, minutes using WordPress. When you’re doing business on the internet, don’t settle for a limited blog platform. Get yourself a quality site.
Unleash the Power of the Web
A capable website template like The Writer Theme brings a huge amount of internet magic into your hands.
A blog platform has very little stable information, as new posts are made, old ones are shuffled away into the archive. But a website has arrays of separate, stable pages as well as posts. This changes the equation in a dramatic way. This stability, combined with a dedicated home page containing graphics and visual prompts, pushes an author’s presence on the net to another level. Think of the difference between a hot dog cart and The Cheesecake Factory, and you’ll get an idea of what we’re talking about.
When you can present information and graphics in a stable, artful framework you can shape the entire viewing experience. Marketers call this persuasion architecture, we call it selling books. When your website is able to make the sales and handle the marketing all by itself, you have a lot more time to write and have a life. Go ahead, grab a little power for yourself.
Let’s Build a Website!
UWS Provides an array of web design services, including:
The Writer Theme
Theme Installation Service
Basic Site Construction
Deluxe Site Construction
and
Website Graphics
Contact us now about getting a great website.